Sight Seen
Have you seen the Tylenol commercial with the teacher lecturing? Complete with kids taking notes, in stadium-style seating in a tired, old classroom, complete with a blackboard with diagrams of DNA drawn on it in chalk.
There's even a closeup of the chalk on the board, with chalk pieces flying as she scribbles DNA notes. (it would have been cooler in slow motion...)
Chalkboard? DNA drawings on a board? Who does that?
That's how they see us...that's the picture of education. 1960's classroom, with a chalkboard.
Where's the digital projector, with resources from Cold Spring Harbor? Download some molecular visualization freeware where you can spin and rotate the DNA molecule. And where's the 1 to 1 initiative? Tablet PC's? At least have an interactive whiteboard...!
My guess is that is how the ad people were taught.
Add a very serious image problem to the list inflicting education. But we knew that didn't we?
There's even a closeup of the chalk on the board, with chalk pieces flying as she scribbles DNA notes. (it would have been cooler in slow motion...)
Chalkboard? DNA drawings on a board? Who does that?
That's how they see us...that's the picture of education. 1960's classroom, with a chalkboard.
Where's the digital projector, with resources from Cold Spring Harbor? Download some molecular visualization freeware where you can spin and rotate the DNA molecule. And where's the 1 to 1 initiative? Tablet PC's? At least have an interactive whiteboard...!
My guess is that is how the ad people were taught.
Add a very serious image problem to the list inflicting education. But we knew that didn't we?
posted by David @ 6:01 PM
1 Comments:
At 12:40 AM ,
Anonymous said...
Jake,
You are so right on. That is how everyone still thinks.
I am proud to say that the school I work at is taking steps to shatter this mold. Aptos Junior High in Aptos California is using LCD projectors and a mobile computer cart to do science simulations. First one is coming up on 2/2. (we just got the cart). In just a few weeks we are going to increase our LCD projectors on campus to almost 10. These are being used by teachers and students alike.
I hear what you are saying (writing?)Hopefully soon the ad's will get it right. Keep up the excellent blogging. I enjoy reading your content.
Brian
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